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Show what makes your store special

Use your free Business Profile to be found for what you sell and to connect with customers searching for your products on Google. Show if you offer pickup or delivery, post special offers, list your products, and more.
Image of a retail  Business Profile on mobile view showing  the business name a photo, address, open-close hours, health & safety recommendations, phone number and Website URL.

Show your in-store products

Showcase your in-store products on Google Search and Maps directly from your Business Profile. This makes it easier for customers to find the products they need and come to your store to buy.

Image of a Business Profile showing the view of "See What's in Store", with some Art items and underneath some Questions & Answers

Offer more ways to shop

Show whether you offer options like curbside pickup or delivery. Even add links to preferred ordering services, like Instacart, so customers can choose how they shop.

Image of a Business Profile view on a mobile device pooping out some business offer options like: curbside pickup and delivery available and In store shopping not available . Open and Close Hours and Order pickup & delivery available partners.

Connect with customers

Give people who find you online a warm welcome with posts about discounts, new products, upcoming events, and more—making shoppers excited to choose you.

Image of a Business Profile showing a post promoting a special offers, events, and updates. On the post, image of pillows on a living room and on a chair. post text: New pillow cover colors in stock.
 Order now.

Show the best of your business

Reach more customers in three simple steps, with your free Business Profile.

  • one

    Claim

    Create a Business Profile, or manage an existing profile on Search and Maps

  • two

    Personalize

    Add hours, photos, and other details and get discovered by customers near you

  • three

    Manage

    Share updates, respond to reviews, and connect with customers on Google

Your questions, answered

How do I show what products I have in-store?

You can use Pointy from Google. Pointy connects to select point of sale systems and automatically adds your in-store inventory to your Business Profile on Google.

Learn more about Pointy

Can online stores have a Business Profile on Google?

If you make deliveries or in-person visits to customers, you can create a Business Profile on Google Search and Maps. This includes service-area businesses that visit or deliver to customers directly, like plumbers or cleaning services. If you sell products online, you can add your products to Google Search, Maps, YouTube, the Shopping tab and Images through Merchant Center.

Learn more about Merchant Center

How do I add and edit my business attributes to show the services I offer, like delivery or pickup?

Use attributes to let customers know which services you offer, like “Dine-in” or “Curbside pickup.” Learn how to add or edit your business attributes.

Learn more about editing attributes